Social & GDA Button Asset

Background 

The growth team is restarting to test Button centric campaigns on Facebook and Google Display. The learnings from these tests will influence Q4 creative strategy.

Objectives

What the communication needs to do.

Introduce the benefits of the button. 

The business outcome that we hope to achieve & how we will measure success.

(Net new) Sign ups -> button install -> FTB

(Existing) Button installs -> FTB

Message

What we need to communicate. 

Primary: 

  1. Never miss out on Cash Back or savings.

  2. For Holiday promotion Messaging should incorporate Black Friday/ Cyber Monday Deals/Shopping.

  3. Activate cash back and apply coupons in just one click.

  4. Easy to use & free to sign up .

Secondary: 

  1. 3500 + stores across every category - apparel, beauty, electronics, subscriptions, etc.

  2. 5 star rating!
    Segmentation: Segmentation can be done in Facebook targeting

Audience

Net new: Register & Install button.

Existing members who don’t have button installed.

Targeting:

  • Net new - lookalikes, target honey users, fetch, ibotta, krazy coupon lady.

  • Rakuten users - no button ( Signup in 7, 60, 90 days, up to 12 months (recent or far out) , installed app but no button (segment).

Creative Assets

Button centric creatives:

  • 5 Total Variations Requested